Specialty Dental Brands

Brand Guidelines
Illustration
Art Direction
Photography
Experiential Design

Specialty Dental Brands (SDB) is a dental support organization that partners with specialty dental practices across the U.S. As Creative Director, and in collaboration with a brand strategist, I led the development of a refreshed brand identity that repositioned the company around the power of partnership—one of its core pillars.

The engagement began with brand research and strategic alignment, which informed a new visual identity system that both honored SDB’s foundation and elevated its presence in the evolving dental landscape. Key deliverables included comprehensive brand guidelines, one-sheets, and sales materials tailored to a range of specialty practices.

In addition to leading design, I worked closely with the internal team to ensure consistent implementation and scalable usage of assets across platforms and partner practices.