Rough Country

Brand Identity
Creative Direction
Website Design
Email

Rough Country is a leading provider of aftermarket performance products and accessories for trucks, Jeeps, and SUVs, serving a passionate community of off-road and outdoor enthusiasts. With a disruptive direct-to-consumer and direct-to-installer e-commerce model, the brand delivers exceptional value and best-in-class service.

I partnered with Rough Country to evolve their visual identity and expand their brand asset library, enabling deeper consumer connection and greater consistency across channels. By developing modular email templates, dynamic SMS assets, and branded product and vehicle site pages, I helped the internal team move faster and produce stronger, more cohesive brand creative at scale.