Brand Identity
Packaging Design
Brand Guidelines
Art Direction
Photography
Illustration
Site Design

Nood is an easy-to-use at-home laser hair removal device built to empower women to define beauty on their own terms—with or without hair.

The brand identity is bold, cheeky, and unmistakably inspired by hair itself. I developed a comprehensive visual system and a library of ready-to-use assets, enabling the internal team to scale content quickly while staying true to the brand’s distinctive voice and playful aesthetic.