Dosh

Brand Guidelines
Illustration
Art Direction
Photography
Experiential Design

Dosh gives people automatic cash back on everyday purchases, with no coupons, no codes, just real money back.

I developed a brand identity grounded in real customer stories, shifting the focus from transactions to the meaningful moments cash back enables. To support growth and partnerships, I also built a flexible co-branding system that ensured visual consistency across all touchpoints. The resulting clarity and cohesion strengthened both brand and product, contributing to Dosh’s acquisition in March 2021.