Woodhouse Spa

Creative Direction Brand Strategy
Art Direction Photography

As a strategic partner and fractional Creative Director for Woodhouse Spa, I led a full brand refresh to help the company stand out in a crowded wellness market and boost bookings for its “Mood Care” services. I also created marketing tools to support franchisees in launching locally relevant campaigns.

The result was a sensorial brand system that brought the concept of “Mood & Body Care” to life across channels—especially through video—positioning Woodhouse as accessible luxury and driving measurable results in bookings and gift card sales.